The title for this campaign, “Dream In Blue” deviated from the many shades of blue you can observe in the infinite lagoons of French Polynesia. I used that as inspiration to tie a gradient of blues and aquas together while also using wave like elements to signify the motion of the ocean. Concept and design were executed by myself under the creative supervision of Sarah Gardner. The colorful imagery used was captured by local Tahitian photographer Tim McKenna. This campaign was flushed out in the form of direct mailer, email, social media posts, web banners and website updates.